andrea saezinBootcampHow to navigate B2B pricingEarlier this week, Stephanie Leue, former CPO at Doodle, posed a really interesting thought on Linkedin:2d ago2d ago
andrea saezinBootcampHow to prioritize as a product managerThe conventional approach to product development, the build-measure-learn cycle, has been the bedrock for many product teams. This…3d ago3d ago
andrea saezinBootcampFeature factory vs PLG: are they different?Over the weekend I saw quite an interesting post from an aspiring PM on Reddit asking the difference between feature factories and…Jul 11Jul 11
andrea saezHow To Create A Corporate NarrativeAs product marketing managers, we face the constant battle to cutting through the noise and finding ways to truly resonate with our target…Apr 22Apr 22
andrea saezinBootcampNavigating the Great Resignation: A Closer Look at Why Product Managers Are Leaving Their JobsA surprising trend is emerging in the midst of an economic crisis: product managers, particularly those in senior-level roles, are…Feb 51Feb 51
andrea saezinBootcampWhy hiding enterprise pricing is damaging your conversion ratesOver the past couple of weeks I have been taking a closer look at how companies display their pricing — in particular, enterprise…Jan 17Jan 17
andrea saezinBootcampGood Product Manager, Bad Product ManagerThere are plenty of articles out there about good product managers vs. bad product managers, outlining all the right (and wrong) things one…Dec 14, 20231Dec 14, 20231
andrea saezinBootcampHow do Product Marketers fit a PLG function?Product-Led Growth is by no means ‘new’ anymore, and has managed to gain traction for its laser focus on product at the heart of the user…Nov 7, 2023Nov 7, 2023
andrea saezinBootcampAI and Ethics in Product ManagementArtificial intelligence has seen a massive uptick in adoption across various industries and applications within the last year. “Powered by…Nov 2, 2023Nov 2, 2023