This is the story of a team who believed that because they had gone through an arduous exercise of outlining Jobs-to-be-Done, they didn’t need product outcomes or objectives of any sort to guide the product development team. Yes, that shriek you hear is me in the background. Upon reflection, I…

Last week I saw Jonny Butler’s Linkedin Post on the importance of having any first marketing lead focus on positioning and messaging when growing an inbound pipeline. I don’t just say this as a product marketer, but I do wish more startups understood the importance of this. The relationship between…

API-first products are reshaping the tech industry, offering streamlined integration, flexibility, and scalability. But there’s a misconception that’s been bugging me: the idea that just because an offering is technically robust, it doesn’t require a product management touch. API-first products prioritize building the API before any other part of the…

Feedback — the secret ingredient to propel teams towards unprecedented success. But what happens when feedback is blocked by defensive walls and assumptions of ill intent? Team collaboration thrives when individuals can openly share, evaluate, and build on each other’s insights. Feedback is the bridge that connects individual contributions to…

Having worn the hat of both a product manager and a product marketer, I’ve sat in countless meetings, brainstormed with myriad teams, and seen firsthand what makes or breaks a product. …

Hello, product people! Let’s dive into a topic that’s been causing a bit of a stir in our community… the age-old debate: Gantt charts versus roadmaps. It’s like choosing between coffee and tea, or cats and dogs (lol jk, dogs all the way.) But here’s a wild idea: what if…

The world of product management can be a rewarding yet challenging environment. You know how the saying goes: “Product is hard.” For a Product Manager to thrive, developing personal and professional growth habits is essential. …

Today I want to discuss a topic that sends shivers down the spines of many SaaS company executives: public-facing roadmaps. Yes, you heard me right. I said it. Public. Facing. Roadmaps. 👏 Now, before you run for the hills, let me assure you: this is not the end of days…

As a Chief Product Officer (CPO), you are responsible for creating value by changing user behavior and maximizing returns from your product portfolio. However, in most companies, CPOs are primarily held accountable for a project plan that is full of features they have committed to deliver. …