andrea saezinBootcampWhy are product managers still using agile?Ah, Agile — the buzzword that just won’t quit. It’s been the darling of software development for years, promising flexibility, speed, and…2d ago2d ago
andrea saezinBootcampWhy your customer journey map is probably failing (and what to do about it)Customer journey maps are often created with the best intentions. The team gathers around, slaps together some user flows, and voilà — a…Sep 26Sep 26
andrea saezinBootcampIs focusing on customers the wrong strategy for building successful products?Product rule 101: “Identify a customer, figure out their problem, and solve it.”Sep 152Sep 152
andrea saezinBootcampHow to navigate B2B pricingEarlier this week, Stephanie Leue, former CPO at Doodle, posed a really interesting thought on Linkedin:Sep 11Sep 11
andrea saezinBootcampHow to prioritize as a product managerThe conventional approach to product development, the build-measure-learn cycle, has been the bedrock for many product teams. This…Sep 10Sep 10
andrea saezinBootcampFeature factory vs PLG: are they different?Over the weekend I saw quite an interesting post from an aspiring PM on Reddit asking the difference between feature factories and…Jul 11Jul 11
andrea saezHow To Create A Corporate NarrativeAs product marketing managers, we face the constant battle to cutting through the noise and finding ways to truly resonate with our target…Apr 22Apr 22
andrea saezinBootcampNavigating the Great Resignation: A Closer Look at Why Product Managers Are Leaving Their JobsA surprising trend is emerging in the midst of an economic crisis: product managers, particularly those in senior-level roles, are…Feb 51Feb 51
andrea saezinBootcampWhy hiding enterprise pricing is damaging your conversion ratesOver the past couple of weeks I have been taking a closer look at how companies display their pricing — in particular, enterprise…Jan 17Jan 17