Artificial intelligence has seen a massive uptick in adoption across various industries and applications within the last year. “Powered by AI” is practically a stamp promising next-level innovation; it is truly inescapable. Yet amid the rush to brand every product with this shiny new label, many overlook the serious considerations…

So, you’ve dipped your toes into the OKR pool. Love them or hate them, OKRs are a great method to set, track, and achieve goals while keeping your team hyper-focused. Setting OKRs is just the beginning, the real magic lies in also having retrospectives. Annual performance reviews are so 1999…

Messaging is a critical component of any product’s success. Companies must not only deliver value to their customers but also communicate this value effectively. Good products can fail to achieve market traction not because of a lack in quality, but because they’re not effectively communicated to the right audience. The…

This is the story of a team who believed that because they had gone through an arduous exercise of outlining Jobs-to-be-Done, they didn’t need product outcomes or objectives of any sort to guide the product development team. Yes, that shriek you hear is me in the background. Upon reflection…

Last week I saw Jonny Butler’s Linkedin Post on the importance of having any first marketing lead focus on positioning and messaging when growing an inbound pipeline. I don’t just say this as a product marketer, but I do wish more startups understood the importance of this. The relationship between…

API-first products are reshaping the tech industry, offering streamlined integration, flexibility, and scalability. But there’s a misconception that’s been bugging me: the idea that just because an offering is technically robust, it doesn’t require a product management touch. API-first products prioritize building the API before any other part of the…

Feedback — the secret ingredient to propel teams towards unprecedented success. But what happens when feedback is blocked by defensive walls and assumptions of ill intent? Team collaboration thrives when individuals can openly share, evaluate, and build on each other’s insights. Feedback is the bridge that connects individual contributions to…

Having worn the hat of both a product manager and a product marketer, I’ve sat in countless meetings, brainstormed with myriad teams, and seen firsthand what makes or breaks a product. There is a reason in product we often say product managers are not responsible for “coming up” with ideas…

Hello, product people! Let’s dive into a topic that’s been causing a bit of a stir in our community… the age-old debate: Gantt charts versus roadmaps. It’s like choosing between coffee and tea, or cats and dogs (lol jk, dogs all the way.) But here’s a wild idea: what if…