In the last few years a new product role has emerged: the product marketer. A hybrid of a product manager, copywriter, and marketing person — it’s a unique role that has primarily taken the tech world by storm. I myself stumbled into product marketing without even knowing I was one…

“We have PMF!” Awesome — but stay alert. Product-market fit is not a static point in time. It’s not a yes/no answer; it evolves, fluctuates, and changes. Continuous growth and learning are essential for both the business and its product. By staying up-to-date with technological advancements, market dynamics, and customer…

Scrum has been touted as one of the most popular agile frameworks for software development, and its popularity continues to grow. However, as with any popular methodology, there are some areas where it falls short. One such area is sprint planning, which has become a budgeting exercise for allocating engineering…

Imagine a world where product management teams consistently deliver value, drive customer satisfaction, and continuously innovate. It shouldn’t be that hard, after all, that is in fact our main job as product people. Yet over and over again, we are silo’d into feature factories, measured on how many features we…

The shift towards remote work has changed the landscape of product leadership, making it more important than ever for leadership to adapt to new challenges. From keeping communication flowing seamlessly to maintaining company culture, remote product leaders have their hands full. In this blog post, I’ll share some tips and…

As a Chief Product Officer (CPO), you are responsible for creating value by changing user behavior and maximizing returns from your product portfolio. However, in most companies, CPOs are primarily held accountable for a project plan that is full of features they have committed to deliver. …

Roadmaps vs backlogs: What’s the real difference and why does everyone keeps using these terms interchangeably when they mean different things? Product roadmaps and backlogs serve different purposes, and using the terms interchangeably (or incorrectly) can lead to confusion and misalignment among the product team and the wider organization. With…

In today’s fast-paced and ever-evolving business world, product experimentation is more important than ever. In order to stay ahead and meet the ever-changing needs of the market, it’s essential for organisations to continuously test new ideas and approaches. And yet, experimentation continues to be misunderstood by many. At its core…

Asking questions is a crucial aspect of product management. Whether you’re conducting research, leading a team, or trying to uncover a situation or problem, the right questions can help you gather the information you need and form a clear hypothesis. But asking questions often leads to a bit of paralysis…