andrea saezHow To Create A Corporate NarrativeAs product marketing managers, we face the constant battle to cutting through the noise and finding ways to truly resonate with our target…·3 min read·Apr 22, 2024----
andrea saezinBootcampIt’s the end of PMs as we know itNo it’s not.. calm down.·2 min read·Mar 19, 2024--5--5
andrea saezinBootcampNavigating the Great Resignation: A Closer Look at Why Product Managers Are Leaving Their JobsA surprising trend is emerging in the midst of an economic crisis: product managers, particularly those in senior-level roles, are…·3 min read·Feb 5, 2024--1--1
andrea saezinBootcampWhy hiding enterprise pricing is damaging your conversion ratesOver the past couple of weeks I have been taking a closer look at how companies display their pricing — in particular, enterprise…·5 min read·Jan 17, 2024----
andrea saezinBootcampGood Product Manager, Bad Product ManagerThere are plenty of articles out there about good product managers vs. bad product managers, outlining all the right (and wrong) things one…·6 min read·Dec 14, 2023--1--1
andrea saezinBootcampHow do Product Marketers fit a PLG function?Product-Led Growth is by no means ‘new’ anymore, and has managed to gain traction for its laser focus on product at the heart of the user…·5 min read·Nov 7, 2023----
andrea saezinBootcampAI and Ethics in Product ManagementArtificial intelligence has seen a massive uptick in adoption across various industries and applications within the last year. “Powered by…·5 min read·Nov 2, 2023----
andrea saezinBootcampOKRs Done Right: OKR RetrospectivesSo, you’ve dipped your toes into the OKR pool. Love them or hate them, OKRs are a great method to set, track, and achieve goals while…·5 min read·Oct 23, 2023--1--1
andrea saezinBootcampThe Role of User Behaviours in Product MessagingMessaging is a critical component of any product’s success. Companies must not only deliver value to their customers but also communicate…·4 min read·Sep 25, 2023----
andrea saezinBootcampFocusing on User Behaviour with JTBD and Product OutcomesThis is the story of a team who believed that because they had gone through an arduous exercise of outlining Jobs-to-be-Done, they didn’t…·5 min read·Sep 22, 2023----