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How to use Claude to get an intelligence report for your business

7 min readMar 4, 2026

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Your CS platform is full of signals that should be driving upgrade conversations. The challenge is turning a spreadsheet of health scores and usage events into something a CS owner can actually say on a call.

I built a workflow using Claude to do exactly that. It takes a raw CRM export, runs it through a scoring model, and produces account-level conversation cards for every HOT account: a specific opening line, a reason why now, and a demo recommendation, all derived from the usage data you already have.

This post walks through the workflow and includes a reusable template so you can run the same play on your own data.

Upgrade Intelligence Report: Reusable Template

Purpose: Identify accounts ready for plan upgrades, assign conversation types, and give CS/SDR teams account-specific openers backed by usage data.

What you need before you start:

  • CRM/CS platform export (usage metrics, health scores, deal stages)
  • Call recording transcripts (optional but significantly improves opener quality)
  • Your plan tier structure and upgrade paths

Step 1: Define your upgrade motions

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andrea saez
andrea saez

Written by andrea saez

Product Thinker 🤔 | Creative 🖋️ | Asker of many questions | www.dreasaez.com