Source: https://bettermeetings.expert/blog/webinar-best-practices-formats-engaging-interactive-webinars/

How to Create The Ultimate Webinar Email Strategy

Ensuring you have a webinar email strategy in place can completely change the way that attendees engage with your brand and product. It can set the tone that you‘re a leader in your space, while enticing the user to want to connect to your brand and explore what you have to offer, driving product growth while connecting to your audience.

I decided to do a little write-up based on previous experience, with templates to help convert users, all while keeping in mind how you might measure success along the way.

TLDR

In case you’re short in time, here’s a quick TLDR for you!

• Don’t wait too long before announcing your webinar, you don’t want people to forget to join!
• Segment users based on those who attended and did not and craft proper emails for their respect experiences.
• Set a reminder cadence that summarizes all the important information and doesn’t force the user to have to click on a Zoom link to know when the event is happening!
• Decide why it is you’re hosting a webinar in the first place, set measurements of success, and target the right follow-up content.

How many webinar follow-up emails should you have?