Customer Success — Making customers your friends

A while ago I read this really great quote that has stuck with me ever since:

“Don’t make your friends customers, make your customers your friends.”

I can’t exactly recall where I read this — so if it’s yours, thank you. I cannot think of a more accurate way to conduct my customer relations on a daily basis.

Let’s talk about the first half of that quote first. Now I’m not saying that trying to bring your friends on to your business is a bad idea — if anything they may be your first supporters and…