An open letter to Richard Branson

andrea saez
3 min readAug 3, 2015

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Dear Mr. Branson,

I write to you in hopes that you can have a chat with your CMO/VP of Marketing regarding the immense amount of flyers I get from the VirginMedia Group to get me to upgrade my services.

I have spent months speaking to your team via Twitter and phone asking them to please unsubscribe me from all mailouts for one simple reason:

I do not own a television.

You can understand how it can be hard for me to purchase any “upgrades” when I have nothing to upgrade with. I also do not need a landline, as most of my calls are made online via Skype and Google Hangouts (I travel a lot for work.) Thankfully, you do offer a splendid internet service to which I subscribe to which allows me to make those calls. Thank you for that, it’s actually quite awesome. I can’t stop talking about how superb my internet is when I am in the UK compared to other countries. Rock on.

Your team advised that it can take more than a month to unsubscribe from mailouts (a timeframe which I do not understand, to be perfectly honest) — but I accepted the terms, even though I continued to receive flyers.

Just when I thought they had stopped — guess what? I got another one! This time it wasn’t the regular ones I usually got, but a personally addressed letter asking me…

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andrea saez

Product Thinker 🤔 | Creative 🖋️ | Asker of many questions | www.dreasaez.com