andrea saez·May 13Your AI skills are silos. Here’s how to fix that.Most people building Claude skills spend their time perfecting the prompt. Tweaking the structure, iterating on the output format, testing…
InBootcampbyandrea saez·Mar 24How to build a marketing page from Figma designs using Claude CodeThis guide walks through how to take a Figma design file and a React codebase and produce a standalone, browser-ready HTML page using…
andrea saez·Mar 4How to use Claude to get an intelligence report for your businessYour CS platform is full of signals that should be driving upgrade conversations. The challenge is turning a spreadsheet of health scores…
andrea saez·Feb 26Why product storytelling matters more than features (and how to get it right)Most product managers think they’re telling stories. They’re not. They’re listing feature without a coherent narrative.
andrea saez·Feb 18Your product isn’t the problem. Your story is.You shipped something good. The roadmap was solid, the engineering was clean, and your team worked hard to get it across the line. You…
InBootcampbyandrea saez·Jul 13, 2025Is it time for a product foursome?Go‑to‑market plans rarely explode on launch day. They quietly fail months earlier, the moment stakeholders start nodding along without real…
InBootcampbyandrea saez·Jun 17, 2025Stop using confirmation as validation in product managementOne of the most persistent mistakes in product management is the confusion between validation and confirmation. These two concepts are not…A response icon1A response icon1
andrea saez·Apr 20, 2025The myth of the one true ICPThere’s a common thread across most go-to-market strategies: the idea that there’s an ideal customer profile.
InBootcampbyandrea saez·Apr 12, 2025Why product marketers must understand product managementI want to talk about something that’s been on my mind for a while — and I say this with care, not criticism.A response icon6A response icon6
InBootcampbyandrea saez·Apr 6, 2025Behavioural Economics for B2B Product TeamsMost B2B products are built on the flawed assumption that users are rational, attentive, and motivated. In reality, they’re overwhelmed…
