Published inBootcampIs it time for a product foursome?Go‑to‑market plans rarely explode on launch day. They quietly fail months earlier, the moment stakeholders start nodding along without real…Jul 13Jul 13
Published inBootcampStop using confirmation as validation in product managementOne of the most persistent mistakes in product management is the confusion between validation and confirmation. These two concepts are not…Jun 17A response icon1Jun 17A response icon1
The myth of the one true ICPThere’s a common thread across most go-to-market strategies: the idea that there’s an ideal customer profile.Apr 20Apr 20
Published inBootcampWhy product marketers must understand product managementI want to talk about something that’s been on my mind for a while — and I say this with care, not criticism.Apr 12A response icon6Apr 12A response icon6
Published inBootcampBehavioural Economics for B2B Product TeamsMost B2B products are built on the flawed assumption that users are rational, attentive, and motivated. In reality, they’re overwhelmed…Apr 6Apr 6
When is it time to move on from an OKR?After my previous blog post on how to create a roadmap without the chaos, a product leader asked me a great question:Feb 24A response icon1Feb 24A response icon1
Published inStartup StashI Burned Out Trying to Create More Content. Here’s How I Fixed ItFor a long time, I thought success meant producing as much content as possible. More blogs, more videos, more podcast appearances — just…Feb 20A response icon1Feb 20A response icon1
Published inStartup StashHow Product Marketing Makes Technical Products Stand OutYour technical product isn’t too complex to market — you’re just telling the wrong storyFeb 19Feb 19
How to build a Now, Next, Later Roadmap without the chaosIf you’ve ever stepped into a product leadership role at a company where structured product thinking hasn’t existed before, you know…Feb 18A response icon10Feb 18A response icon10
Published inBootcampWhen to sacrifice design for speed in product managementThe war between design and speed is probably as old as product management itself (believe it or not, product management has been a thing…Oct 24, 2024Oct 24, 2024
