The myth of the one true ICPThere’s a common thread across most go-to-market strategies: the idea that there’s an ideal customer profile.4d ago4d ago
Published inBootcampWhy product marketers must understand product managementI want to talk about something that’s been on my mind for a while — and I say this with care, not criticism.Apr 124Apr 124
Published inBootcampBehavioural Economics for B2B Product TeamsMost B2B products are built on the flawed assumption that users are rational, attentive, and motivated. In reality, they’re overwhelmed…Apr 6Apr 6
When is it time to move on from an OKR?After my previous blog post on how to create a roadmap without the chaos, a product leader asked me a great question:Feb 241Feb 241
Published inStartup StashI Burned Out Trying to Create More Content. Here’s How I Fixed ItFor a long time, I thought success meant producing as much content as possible. More blogs, more videos, more podcast appearances — just…Feb 201Feb 201
Published inStartup StashHow Product Marketing Makes Technical Products Stand OutYour technical product isn’t too complex to market — you’re just telling the wrong storyFeb 19Feb 19
How to build a Now, Next, Later Roadmap without the chaosIf you’ve ever stepped into a product leadership role at a company where structured product thinking hasn’t existed before, you know…Feb 189Feb 189
Published inBootcampWhen to sacrifice design for speed in product managementThe war between design and speed is probably as old as product management itself (believe it or not, product management has been a thing…Oct 24, 2024Oct 24, 2024
Published inBootcampWhy are product managers still using agile?Ah, Agile — the buzzword that just won’t quit. It’s been the darling of software development for years, promising flexibility, speed, and…Oct 4, 202413Oct 4, 202413
Published inBootcampWhy your customer journey map is probably failing (and what to do about it)Customer journey maps are often created with the best intentions. The team gathers around, slaps together some user flows, and voilà — a…Sep 26, 2024Sep 26, 2024
