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andrea saez
andrea saez

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Published in

Bootcamp

·6 days ago

The Role of User Behaviours in Product Messaging

Messaging is a critical component of any product’s success. Companies must not only deliver value to their customers but also communicate this value effectively. Good products can fail to achieve market traction not because of a lack in quality, but because they’re not effectively communicated to the right audience. The…

Product Management

4 min read

The Role of User Behaviours in Product Messaging
The Role of User Behaviours in Product Messaging
Product Management

4 min read


Published in

Bootcamp

·Sep 22

Focusing on User Behaviour with JTBD and Product Outcomes

This is the story of a team who believed that because they had gone through an arduous exercise of outlining Jobs-to-be-Done, they didn’t need product outcomes or objectives of any sort to guide the product development team. Yes, that shriek you hear is me in the background. Upon reflection…

Product Management

5 min read

Focusing on User Behaviour with JTBD and Product Outcomes
Focusing on User Behaviour with JTBD and Product Outcomes
Product Management

5 min read


Published in

Bootcamp

·Sep 18

Why Continuous Messaging Drives Growth

Last week I saw Jonny Butler’s Linkedin Post on the importance of having any first marketing lead focus on positioning and messaging when growing an inbound pipeline. I don’t just say this as a product marketer, but I do wish more startups understood the importance of this. The relationship between…

Product Marketing

5 min read

Why Continuous Messaging Drives Growth
Why Continuous Messaging Drives Growth
Product Marketing

5 min read


Published in

Bootcamp

·Sep 15

Why API-First Products Need a Product Management Organization

API-first products are reshaping the tech industry, offering streamlined integration, flexibility, and scalability. But there’s a misconception that’s been bugging me: the idea that just because an offering is technically robust, it doesn’t require a product management touch. API-first products prioritize building the API before any other part of the…

API

4 min read

Why API-First Products Need a Product Management Organization
Why API-First Products Need a Product Management Organization
API

4 min read


Published in

Bootcamp

·Sep 14

Improving Team Collaboration through Constructive Feedback: Taking the Defensive Wall Down

Feedback — the secret ingredient to propel teams towards unprecedented success. But what happens when feedback is blocked by defensive walls and assumptions of ill intent? Team collaboration thrives when individuals can openly share, evaluate, and build on each other’s insights. Feedback is the bridge that connects individual contributions to…

Teamwork

3 min read

Improving Team Collaboration through Constructive Feedback: Taking the Defensive Wall Down
Improving Team Collaboration through Constructive Feedback: Taking the Defensive Wall Down
Teamwork

3 min read


Published in

Bootcamp

·Sep 12

The Real Deal with Cross-Team Collaboration

Having worn the hat of both a product manager and a product marketer, I’ve sat in countless meetings, brainstormed with myriad teams, and seen firsthand what makes or breaks a product. …

Product Management

3 min read

The Real Deal with Cross-Team Collaboration
The Real Deal with Cross-Team Collaboration
Product Management

3 min read


Published in

Bootcamp

·Sep 4

Roadmaps vs Gantt Charts — which one should you choose?

Hello, product people! Let’s dive into a topic that’s been causing a bit of a stir in our community… the age-old debate: Gantt charts versus roadmaps. It’s like choosing between coffee and tea, or cats and dogs (lol jk, dogs all the way.) But here’s a wild idea: what if…

Product Management

6 min read

Roadmaps vs Gantt Charts — which one should you choose?
Roadmaps vs Gantt Charts — which one should you choose?
Product Management

6 min read


Published in

Bootcamp

·Updated Aug 18

How to build continuous habits in product management

The world of product management can be a rewarding yet challenging environment. You know how the saying goes: “Product is hard.” For a Product Manager to thrive, developing personal and professional growth habits is essential. …

Product Management

4 min read

How to build continuous habits in product management
How to build continuous habits in product management
Product Management

4 min read


Published in

Bootcamp

·Jul 31

Why SaaS Companies Should Embrace Public-Facing Roadmaps

Today I want to discuss a topic that sends shivers down the spines of many SaaS company executives: public-facing roadmaps. Yes, you heard me right. I said it. Public. Facing. Roadmaps. 👏 Now, before you run for the hills, let me assure you: this is not the end of days…

Product Management

7 min read

Why SaaS Companies Should Embrace Public-Facing Roadmaps
Why SaaS Companies Should Embrace Public-Facing Roadmaps
Product Management

7 min read


Published in

Bootcamp

·Jul 24

Why feature-driven leadership falls behind and what to do about it

As a Chief Product Officer (CPO), you are responsible for creating value by changing user behavior and maximizing returns from your product portfolio. However, in most companies, CPOs are primarily held accountable for a project plan that is full of features they have committed to deliver. …

Product Management

4 min read

Why feature-driven leadership falls behind and what to do about it
Why feature-driven leadership falls behind and what to do about it
Product Management

4 min read

andrea saez

andrea saez

2.8K Followers

Product Thinker 🤔 | Creative 🖋️ | Asker of many questions | www.dreasaez.com

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