The process of outcome-driven thinking and experimentation is still relatively new to how organizations have managed their products. Over… — The process of outcome-driven thinking and experimentation is still relatively new to how organizations have managed their products. Over the last few years we’ve seen a massive expansion of the product management field, which for better or for worse, means it comes with changes — and change is always scary.

Making the decision to sunset a product can be difficult. When your efforts to improve user engagement fail, killing a feature or the… — Making the decision to sunset a product can be difficult. When your efforts to improve user engagement fail, killing a feature or the entire product might be what you need. But before you do that, you need to consider multiple teams and stakeholders, customers, and the overall impact it has…

Navigating vocabulary in the product world can be tricky. There is no standardization in terminology, which makes communicating with… — Navigating vocabulary in the product world can be tricky. There is no standardization in terminology, which makes communicating with stakeholders that much more difficult. What means something in one team can mean a different thing in another, and this often drives wedges when trying to align.

We’ve all heard of MVPs. With its build fast and fail fast approach, it helped many adapt to constant feedback loops and quick iterations. — We’ve all heard of MVPs. With its build fast and fail fast approach, it helped many adapt to constant feedback loops and quick iterations. The idea of minimum viable products started out with good intentions — but its main focus was (unfortunately) putting stuff out quickly and with little to…

Do you have a feedback management system in place? — Do you have a feedback management system in place? Gathering feedback is one of the most important aspects of managing a product. After all, we build things that solve problems for others, not for ourselves. To truly understand how to build the best version of your product, you must tap…

The term “user testing” is one I’ve seen make the rounds quite a bit in the product management world. Mind you, it’s actually got a search… — The term “user testing” is one I’ve seen make the rounds quite a bit in the product management world. Mind you, it’s actually got a search volume of over 8,000 hits per month. But did you know that “user testing” isn’t actually the correct term? When thinking of user testing…

Product management specializations have trended upwards in recent months. These “specializations” often place focus around a specific set… — Product management specializations have trended upwards in recent months. These “specializations” often place focus around a specific set of skills or needs a company has, somewhat creating a division within the product manager role. This got me thinking a little bit, and I started asking myself — is this really…

Building the ultimate product team can help take your product from just ‘ok’ to a well-oiled, efficient working machine. — As your product and teams grow, you need to start making decisions about what key members to hire and what that hierarchy might look like. If you don’t quite know what a product team is or where to get started, we’ve written it all down for you! TL;DR If you are…